U.S. TV audience disqualify the Olympics


Workers take down the installations on the venue for BMX Freestyle occasions an afternoon after the last of the Tokyo 2020 Olympic Games, in Tokyo, August 9, 2021. REUTERS/Issei Kato

NEW YORK, Aug 10 (Reuters Breakingviews) – The Olympics in Tokyo have been already challenged after delays and a ban on spectators. Yet the tally of American tv and streaming audience from Comcast’s (CMCSA.O) NBC Universal used to be nonetheless a shocker. Its any other dangerous omen for are living sports activities, the thrashing center of U.S. TV.

NBC stated on reasonable 15.6 million folks tuned in to look at its prime-time Olympics protection on TV and its streaming carrier all over the 17-day tournament, towards 31 million for the 2012 display in London and 27 million for Rio de Janeiro in 2016. Its the smallest target audience for the reason that community began with the summer season video games in 1988 learn extra .

The broadcaster paid $8 billion for the rights to air the contest thru 2032. While executives stated the Tokyo video games have been winning, the trouble may turn out to be much less profitable learn extra . Advertisers are underneath political drive to boycott the wintry weather video games in Beijing. Meanwhile, the TV target audience previous this yr for the Super Bowl, Americas maximum watched extravaganza, fell to its smallest since 2006 . Of path, the web is giving audience alternative ways to look at. But are living sports activities used to be the closing bastion for TV. That’s now converting. (By Jennifer Saba)

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Editing by means of Richard Beales and Marjorie Backman

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