Samsung’s new foldables will arrive at Unpacked on Aug. 11

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Samsung will blow their own horns its latest foldables all through its subsequent Unpacked tournament.


Angela Lang/CNET

Samsung’s in a position to replace its foldable gadgets. The corporate on Tuesday stated it is going to host a digital Unpacked tournament on Aug. 11, the place it is anticipated to blow their own horns more cost effective foldables that purpose to transport the gadgets past area of interest merchandise.

The corporate despatched invitations to newshounds, pronouncing its digital keynote will happen at 7 a.m. PT on Aug. 11. While portions of the arena are reopening in the middle of the coronavirus pandemic, tech corporations are not but keeping product launches in particular person. The invite touted: “Get ready to unfold.”


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Samsung’s next Unpacked event will be Aug. 11.


Samsung

While Samsung hasn’t yet detailed what it will announce at Unpacked, it has already opened up its Reserve Now system for Galaxy fans to claim a device in advance. Customers who reserve early are eligible for perks such as 12 months free of Samsung Care Plus, up to an extra $100 trade-in credit and a special pre-order offer that Samsung hasn’t yet detailed.

The event on Aug. 11 is Samsung’s third Unpacked of the year, and it’s expected to continue a trend set by previous launches — making devices more affordable for consumers. In January, the company unveiled its flagship Galaxy S21 smartphone, which it sold for $200 less than its predecessor. Then in March, it highlighted its inexpensive Galaxy A line of smartphones.

TM Roh, the company’s head of mobile, said in a December blog post that Samsung planned to expand its foldable lineup andmake the devices “more accessible,” which likely means more affordable.

“The Z Fold 2 was praised as a smartphone that reimagines what’s possible with mobile technology, and I’m excited to say, it’s just a hint of what’s to come as we continue to explore, evolve and expand this category-changing space,” Roh wrote at the time.


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Samsung’s bigger push with making devices more affordable reflects the reality we’re all living in. Phone designs aren’t changing much from year to year, and consumers are holding onto devices for longer, about three years in the US versus two in the past. At the same time, the COVID-19pandemichas hurt millions of people financially. While high-end specs and cutting-edge features are nice for attention and buzz, people still care about what they’re spending on phones — especially right now.

Samsung typically uses its August Unpacked event to show off its newest Galaxy Note devices. The Note line, which kicked off the craze for big-screen phones, used to showcase Samsung’s latest and greatest technology. But that title now goes to the company’s foldables lineup. The devices, which first hit the market in 2019 with the $1,980Galaxy Fold, incorporate bendable displays that let them expand into tablets or fold smaller to protect the inner screen. While Samsung likely won’t introduce a new Note this year, thecompany has said the line isn’t dead.

Samsung followed up the Fold with itsZ Flipin February 2020. That device, which retailed for $1,380, was a clamshell design that folded outward — a sort of high-tech flip phone. Samsung updated it with 5G connectivity andboosted the price to $1,450in July of that year. Samsung’s latest device, the Z Fold 2, fixed the original Fold’s problems and packed in bigger screens and 5G connectivity. Priced at $2,000,it became the company’s most expensive phone.

Samsung’s first Galaxy Fold, which folded outward from a phone into a tablet,wowed most peoplewho tested early versions of the device. But foldables have been too expensive to attract mainstream buyers, and so far, they’ve remained niche products.

This year, Samsung is expected to introduce a new Galaxy Z Fold 3 and an updated Z Flip 3. The former device is expected to feature a front-facing camera embedded beneath the screen, refined rear-facing cameras and support for a special version of the S Pen, which has gradually moved beyond the Note to work with other devices. The Z Flip 3 could have a new two-tone color scheme and a larger exterior screen for when the phone is folded shut.

Along with foldables, Samsung’s Unpacked is expected to include a new Galaxy S21 FE 5G phone, adding a second device to the less expensive FE lineup. The Galaxy S20 FE, which hit the market in September for $300 less than the S20, proved to be popular with buyers. A Samsung executive told CNET in March that the company planned to introduce future versions of the device.

Samsung also likely will unveil Galaxy Watch 4 and Watch 4 Classicsmartwatches andGalaxy Buds2 wireless earbuds.


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