LG tonight introduced that the corporate’s webOS sensible TV platform will quickly be discovered on TVs from different manufacturers. RCA, Ayonz, and Konka are a number of the corporations which have already signed on. “This has the potential to reshape the TV enterprise for each know-how and content material suppliers whereas considerably rising LG’s presence and prominence within the world residence leisure market,” LG stated in a press launch.
The information comes after LG revealed a considerably overhauled model of webOS at CES in January. On LG’s 2021 TVs, the slide-up “blades” interface has been ditched fully in favor of a extra conventional scrolling residence display. I’ve seen a variety in opinions from LG’s present TV prospects; some like the brand new look because it resembles a streaming machine and appears simpler to make use of. Others who’ve come to understand the extra colourful and “enjoyable” webOS hope LG will hold webOS 6 off their TVs from 2020 and earlier. I’ll want some extra time with the software program earlier than I can weigh in.
But that redesign isn’t one thing that consumers of licensed webOS TVs should take into consideration — no less than not but. LG tells me that the “powered by webOS TV” platform relies on webOS 5.0. So it’ll look simply the identical as LG TVs from the final a number of years.
In licensing its platform to different TV manufacturers, LG is following within the footsteps of Roku and Amazon, every of which has joined with third events to launch Roku TVs and Fire TV Edition TVs, respectively. Here’s what LG says its companions will get out of the deal:
Licensees of webOS TV obtain the acquainted and extremely acclaimed UX design together with a wealthy pool of options comparable to voice search and management, built-in AI algorithms, and straightforward connectivity which have earned webOS optimistic trade and client accolades. With LG webOS TV, companions additionally get a range of content material choices together with entry to world streaming service apps comparable to Netflix, YouTube, Amazon Prime Video and sports activities streaming service DAZN in addition to LG Channels, the corporate’s free premium content material streaming service. Compatible TV fashions additionally embrace the devoted Magic Motion distant controller.
LG has already lined up quite a lot of companions for “powered by webOS” TVs.Image: LG
What’s in it for LG? The firm can have management over the TV software program expertise throughout extra gadgets — and in addition absorb extra promoting income. Expanding webOS to extra TVs will get the ad-sponsored LG Channels in entrance of latest eyes. This strategy additionally offers LG extra consumer information to make enhancements to webOS, which can in flip profit the corporate’s personal TV lineup.