The chief of the Cherokee Nation desires Jeep to cease utilizing the tribe’s identify on its autos.”I’m positive this comes from a spot that’s well-intended, however it doesn’t honor us by having our identify plastered on the aspect of a automobile,” Chuck Hoskin Jr., principal chief of the Cherokee Nation, mentioned in a press release.A Cherokee Nation spokesperson confirmed the assertion, which was supplied to Car and Driver and revealed Monday. It was despatched to the auto journal after an inquiry in January.”Our automobile names have been rigorously chosen and nurtured through the years to honor and have a good time Native American individuals for his or her the Aristocracy, prowess and delight,” Stellantis, the corporate that owns Jeep, mentioned in a press release.Two Jeep autos use the identify, the Cherokee and the Grand Cherokee, each of that are sport utility autos. The unique Cherokee was launched in 1974.The Jeep Cherokee remained in manufacturing by 2001 and was changed by the Liberty. In 2013, Jeep introduced a return to the identify for the Liberty’s substitute. The Grand Cherokee was launched with the 1993 mannequin yr.”We are, greater than ever, dedicated to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin, Jr,” the corporate mentioned.Stellantis and Hoskin had a Zoom name late final month after the corporate reached out, the Cherokee Nation spokesperson mentioned.Hoskin instructed Stellantis that he doesn’t condone using the phrase “Cherokee” by the corporate, the spokesperson mentioned.Hoskin instructed CNBC that the discussions had been “good” and “real,” however he didn’t change his stance.”I feel we’re in a day and age on this nation the place it is time for each companies and group sports activities to retire using Native American names, photographs and mascots from their merchandise, group jerseys and sports activities generally,” Hoskin mentioned in his assertion.Some have lately performed so — the Washington, D.C., NFL group introduced in July that it could retire its identify and emblem, which had lengthy been seen as slurs. It’s now referred to as Washington Football Team till it settles on a brand new identify.And in December, Cleveland’s Major League Baseball group introduced that it could change its identify after the 2021 season. The group has not mentioned what the brand new identify will probably be apart from that it is going to be a “new non-Native American primarily based identify.”Cleveland introduced in 2018 that it could drop its Chief Wahoo emblem, a racist caricature, from its caps and jerseys.More than 141,000 Cherokee Nation residents reside inside the tribe’s reservation boundaries in northeastern Oklahoma.Phil HelselPhil Helsel is a reporter for NBC News.