The iPhone 12 Pro Max (left) and iPhone 12 mini (proper).
Never let it’s mentioned there is not a spread of dimension choices at this level.
Apple beat out Samsung to change into the world’s main vendor of smartphones within the fourth quarter of 2020, in keeping with a brand new information report by analysis agency Gartner. Samsung had outsold Apple for the reason that similar quarter in 2016.
Gartner estimates that Apple bought 79.94 million through the quarter, whereas Samsung managed to promote 62.17 million. Samsung didn’t launch new flagship telephones that quarter. Apple’s gross sales had been pushed by the introduction of the brand new iPhone 12 lineup, which typically bought higher than the earlier 12 months’s iPhone updates. Apple bought 69.6 million iPhones within the fourth quarter of 2019.
However, this victory for Apple occurred amid a common decline of the smartphone market. Overall smartphone gross sales declined 12.5 p.c in 2020 and by 5.4 p.c within the fourth quarter. Advertisement
The decrease fee of decline within the quarter in comparison with the remainder of the 12 months was attributed to “gross sales of extra 5G smartphones and lower-to-mid-tier smartphones,” in keeping with Gartner’s Anshul Gupta.
Samsung noticed an general decline in smartphone gross sales all through 2020 of 14.6 p.c, although the corporate nonetheless remained the highest smartphone vendor throughout the 12 months, no matter Apple’s This fall victory. Gartner notes that Samsung is dealing with fierce competitors in lots of markets from Xiaomi, OPPO, and Vivo—all of which grew through the 12 months.
At the identical time, a beleaguered Huawei noticed the most important gross sales drop of the 12 months. Its gross sales fell 24.1 p.c. Gupta mentioned that 2021’s smartphone gross sales will likely be pushed by adoption of 5G telephones outdoors of China.
Not all iPhone 12 fashions bought equally, nonetheless. We reported earlier this month that the iPhone 12 mini moved significantly fewer models than the iPhone 12 and even the iPhone 12 Pro—dangerous information for lovers of small telephones. Nonetheless, some analysts and leakers predict the mini dimension will return within the iPhone 13 lineup later this 12 months.
Listing picture by Samuel Axon