$77 million fact emerges in Naomi Osaka media furore

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Naomi Osaka speaks to the media after successful the 2021 Australian Open. (Michael Dodge/Tennis Australia by the use of AP)Naomi Osaka is ready to be introduced as the arena’s twelfth highest-paid athlete this week, with Forbes predicting her press convention furore will in fact endear her with sponsors.In keeping with Forbes, Osaka made a staggering $77.5 million (AU) during the last 365 days – breaking her personal document for feminine athletes.’HEARTBREAKING’: Ash Barty’s tears over French Open disasterNOT HAPPY: Roger Federer rages at chair umpire at French OpenA whopping $71.7 million of that overall got here from endorsements and sponsorships, making her the twelfth highest-paid athlete on the planet and outranking male stars Novak Djokovic and Rafael Nadal.Osaka’s lengthy record of endorsement companions has long past previous 20 during the last 12 months, with Google and Louis Vuitton leaping on board maximum lately.And whilst many would possibly suppose her arguable media boycott on the French Open will harm her sponsorship numbers, Forbes believes it’s in fact the other.”It’s the kind of stance that might send corporate sponsors running. Not likely for Osaka,” wrote Brett Knight.”Her endorsement deals do not contain reductions if her playing time is limited. In fact, many of her leading sponsors have already jumped to her defence, even as some fans on social media are slamming her decision.”Jap sponsor Nissin Meals wanted Osaka a snappy restoration whilst the arena’s largest athletic shoe maker, Nike, lauded her for her braveness in sharing her psychological well being enjoy.“Our ideas are with Naomi. We toughen her and recognise her braveness in sharing her personal psychological well being enjoy,” Nike said in a statement.GoDaddy, Hyperice, Levi’s, TAG Heuer, Sweetgreen, MasterCard and Beats Electronics all expressed similar sentiments.“I don’t think there’s a downside for her – I don’t think there will be any kind of brand damage,” veteran marketing consultant Joe Favorito told Forbes. “Where she comes out of this personally as opposed to professionally will hopefully be a good story that sponsors will want to be a part of.”Story continuesNaomi Osaka in action Patricia Maria Tig at the French Open. (Photo by Aurelien Morissard/Xinhua via Getty Images)Tennis world wraps arms around Naomi OsakaThe World No.2 stunned the tennis world on Monday when she pulled out of the French Open after being fined and threatened with expulsion for declining to face the media after her first-round match.On Tuesday, the four grand slam tournaments released a joint statement commending Osaka for sharing her experience and promised to make things better for players.”We want to be offering Naomi Osaka our toughen and help in any respect conceivable as she takes time clear of the court docket,” the statement read.”She is an outstanding athlete and we stay up for her go back once she deems suitable.”While her original stance had earned the Japanese 23-year-old little backing from her fellow professionals, most saying that dealing with the media was part of the job, her withdrawal triggered a wave of support from around the world.”The very first thing to be regarded as is Ms. Osaka’s well being. I want her the earliest conceivable restoration,” Japan Tennis Affiliation govt director Toshihisa Tsuchihashi mentioned on Tuesday.with AAPWatch ‘Thoughts Video games’, the brand new collection from Yahoo Game Australia exploring the regularly brutal psychological toil elite athletes undergo in pursuit of greatness:Click on right here to enroll to our publication for the entire newest and breaking tales from Australia and around the globe.

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